Find your real beauty .
Over view
Over view
The Problem
Many people avoid visiting nearby or unfamiliar salons because they are uncertain about the quality of their(Salon) services.
Sometime customer travel long distance for his/her regular salon for just nice hair cut & avoid nearby salon because
1 They don't know how they (salon) style your hair ?
2 Do hair stylist have enough experience ?
3 How much they might charge ?
4 What brands they might use for your hair & skin ?
5 What others think & feel about this salon ?
The Problem
Many people avoid visiting nearby or unfamiliar salons because they are uncertain about the quality of their(Salon) services.
Sometime customer travel long distance for his/her regular salon for just nice hair cut & avoid nearby salon because
1 They don't know how they (salon) style your hair ?
2 Do hair stylist have enough experience ?
3 How much they might charge ?
4 What brands they might use for your hair & skin ?
5 What others think & feel about this salon ?
Too Far
Too Far
Boring
Boring
Indifferent
Indifferent
Waiting
Waiting
We got tired of regular salon
We got tired of regular salon
The Goal
*Bring a digital solutions that helps user/customer having enough information about salon & hair dresser
*Also solving Five primary problems of user/customer
The Goal
*Bring a digital solutions that helps user/customer having enough information about salon & hair dresser
*Also solving Five primary problems of user/customer
3 Showing the they charge .
3 Showing the they charge .
3 Showing the they charge .
Price
Price
Price
2 Showing numbers of year of hair dressers.
2 Showing numbers of j of hair dressers.
2 Showing numbers of year of hair dressers.
Experience
Experience
Experience
4 Showing products that used for your hair & skin .
4 Showing products that used for your hair & skin .
4 Showing products that used for your hair & skin .
Brands
Brands
Brands
4 Showing of each salon
5 Showing of each salon
4 Showing of each salon
Rating & Reviews
Rating & Reviews
Rating & Reviews
1 Showing of hair dresser & esthetician .
1 Showing
of hair dresser &esthetician .
1 Showing of hair dresser & esthetician .
portfolio pics
portfolio pics
portfolio pics
Design process
This project is done on user centered design ( u s d ) approach that focussed on users & their needs on each step of the design process. this helped in brining out better user experience.
Design process
This project is done on user centered design ( u s d ) approach that focussed on users & their needs on each step of the design process. this helped in brining out better user experience.
Empathize
Empathize
Empathize
Define
Define
Define
Ideate
Ideate
Ideate
Prototype
Prototype
Prototype
Text
Text
Text
Research
Research
Research
Empathize Understanding the user
Interviews
i conducted 2 to 3 personal interview to understand
Why men or women always go to regular salon ?
Why they have insecure feeling to try unfamiliar salon ?
Empathize Understanding the user
Interviews
i conducted 2 to 3 personal interview to understand
Why men or women always go to regular salon ?
Why they have insecure feeling to try unfamiliar salon ?
Qualitative research
i also conducted a secondary research from Quora & got conclusion that most people stick on to single salon & insecure to try unfamiliar salon .
Key Insights from interviews & Secondary research
From interviews & secondary research i confirmed that there is a need of salons profile which contained hairdresser & esthetician information with wide number of unique features
Qualitative research
i also conducted a secondary research from Quora & got conclusion that most people stick on to single salon & insecure to try unfamiliar salon .
Key Insights from interviews & Secondary research
From interviews & secondary research i confirmed that there is a need of salons profile which contained hairdresser & esthetician information with wide number of unique features .
Qualitative research
i also conducted a secondary research from Quora & got conclusion that most people stick on to single salon & insecure to try unfamiliar salon .
Key Insights from interviews & Secondary research
From interviews & secondary research i confirmed that there is a need of salons profile which contained hairdresser & esthetician information with wide number of unique features
Competitive Analysis
While thinking what to build itself i decided to build something application but i still have indirect competitor such as
yes madam
as i said its indirect competitor & its only home salon service application rather than this will not even come to close with compared to 'her' in terms of features.
Competitive Analysis
While thinking what to build itself i decided to build something application but i still have indirect competitor such as
yes madam
as i said its indirect competitor & its only home salon service application rather than this will not even come to close with compared to 'her' in terms of features.
"Monopolistic"
"Monopolistic"
Define collecting the data
User persona & Empathy mapping
Shashank Shetty is a medical representative who love to explore new things & Adopt new style
Define collecting the data
User persona & Empathy mapping
Shashank Shetty is a medical representative who love to explore new things & Adopt new style
Read more
Read more
Read more
User journey map
Person: Shashank shetty
Goal: Getting best haircut with best price & have enough information about hairdresser & salon .
User journey map
Person: Shashank shetty
Goal: Getting best haircut with best price & have enough information about hairdresser & salon .
Read more
Read more
Read more
The participants Were able to Navigate through out the application easily & they seems to fairly satisfied about design and product .
The participants Were able to Navigate through out the application easily & they seems to fairly satisfied about design and product .
Choosing between Masculine, Feminine & Kids
Choosing between Masculine, Feminine & Kids
Choosing between Haircut , Hairspa & skincare
Choosing between Haircut , Hairspa & skincare
Choosing between Haircut , Hairspa & skincare
Filtering
Filtering
Watching sample pics (portfolio) & rating & review
Watching sample pics (portfolio) & rating & review
Watching sample pics (portfolio) & rating & review
Booking Appointment
Booking Appointment
Booking Appointment
Adding promo code
Adding promo code
I conducted usability testing with about 3 participants to check how friendly the application worked with users. the test conducted in 'live' where the participants
were given some task to perform & provide their feedback . also i deeply observed their flow and involvement while navigating through the application .
I conducted usability testing with about 3 participants to check how friendly the application worked with users. the test conducted in 'live' where the participants
were given some task to perform & provide their feedback . also i deeply observed their flow and involvement while navigating through the application .
Usability testing
Psychology & Creative part
Psychology & Creative part
1 ) Why the App name is Her ?
Because basically app give service for both men & women
Her 1st side He & other side Her both included
men women
1 ) Why the App name is Her ?
Because basically app give service for both men & women
Her 1st side He & other side Her both included
men women
3 ) Why i divided in 3 parts ? [ex : Masculine , feminine , kids / Haircut,Haircolor,Skincare]
Mainly For Information Architecture (IA)
3 ) Why i divided in 3 parts ? [ex : Masculine , feminine , kids / Haircut,Haircolor,Skincare]
Mainly For Information Architecture (IA)
5) Use of Add & Continue / Skip & continue ?
This is Business Point of view to increase Services to customers & off course Profit Maximization
5) Use of Add & Continue / Skip & continue ?
This is Business Point of view to increase Services to customers & off course Profit Maximization
6) What's the uses of "Welcom2Her30" ?
This is the strong motive to the customer to take service so they can save enough money
6) What's the uses of "Welcom2Her30" ?
This is the strong motive to the customer to take service so they can save enough money
7) Location ?
This will make salon address very clear
7) Location ?
This will make salon address very clear
4 ) Portfolio or Sample works uses ?
Customer See Hairdresser or Esthetician works & gain trust on salon .
4 ) Portfolio or Sample works uses ?
Customer See Hairdresser or Esthetician works & gain trust on salon .
8 ) Special animation ?
This makes excitement or special feel when they book means good user experience
8 ) Special animation ?
This makes excitement or special feel when they book means good user experience
Main Loading
Main Loading
Main Loading
Successful Booking
Successful Booking
Successful Booking
Amount Saved
Amount Saved
Amount Saved
Saving celebration
Saving celebration
Saving
celebration
Successful Saving
Successful Saving
Successful Saving
Location Loading
Location Loading
Location Loading
2) Reason behind colors ?
Masculine - Beige
Feminine - Purple Based on Psychology & Universal
Kids - Yellow representation
2) Reason behind colors ?
Masculine - Beige
Feminine - Purple
Kids - Yellow
Based on Psychology & universal representation
2) Reason behind colors ?
Masculine - Beige
Feminine - Purple Based on Psychology & Universal
Kids - Yellow representation
Project Duration
June 2023 To Aug 2023
Responsibility
Conducting Interviews , Content writing , Logo design , Advance prototype & Conducting usability testing ,,, etc
My role
UI UX designer , Logo designer , Content writer ,, etc
Tools used
Project Duration
June 2023 To Aug 2023
Responsibility
Conducting Interviews , Content writing , Logo design , Advance prototype & Conducting usability testing ,,, etc
My role
UI UX designer , Logo designer , Content writer ,, etc
Tools used
Adobe Illustration
Illustration
Adobe Illustration
Figma
Figma
Figma
Adobe Photo shop …….etc
Photo shop …..Etc
Adobe Photo shop …….etc
